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At the early 50s they entrusted to the prestigious Australian publicist, Ben Jeremy, a sensible campaign that was warning about the dangers of the caffeine. Ben had the stupid idea to making aware to the population with a comic for deliveries, which it had to go out in the famous exceed of sugar that they accompany on the eternal morning coffee. For this campaign Ben contracted a young man cartoonist without experience, Lach Finn that should have taken charge extracting forward the history (near 1200 pictures in her first delivers). Every exceed was containing the only picture with a central image, something of color and a phrase that was repeating itself every time and that was the key of the success: " to be continued ". It's necessary to attribute a scanty sense of the ridiculous one to the cartoonist - in addition - to draw and a whole no-sense apparently to narrate, which was provoking certain confusion in the reader and a voracious addiction that it was expecting to fulfil once was discovering the awaited end. Nevertheless and exactly for all that, the campaign was one ... successful failure. The people not only did not consume less coffee so, in addition it became furthermore addicted, as well as also to the sugar, raising the indexes of cholesterol in adults and children (who were stealing these envelopes of the bars of the whole country). A kind of crisis matured in the central government that asked to solve the case of once, demanding explanations from the creative one. Ben did what he believed suitably: to dismiss the cartoonist, prompt who met in the street removed by the people and his friends, who were comparing it almost with a public enemy.
Even a popular sensationalist newspaper labelled it of being " a communist spy who wanted to eliminate the Australian people with 'his highly sweet hot and dark war' ".
Lach had to flee of australia disguised as kiwi promoting a few cereals for the whole Europe. Today he is a good man hidden after a enormous moustaches, lives in the same town that I, and he serves me the coffee as I like it: only and without sugar.